Industria management

Gudmundur Loeve

VP Sales & Marketing

Gudmundur, or Gummi as he is affectionately called, is a true heavyweight in the company, an experienced executive in all stages of company growth. When it comes to market insight, Gummi is the go-to guy. In fact, if you are unsure of anything to do with the company or even the industry, just ask Gummi, who will invariably be familiar with any issue you could possibly come up with. He is a real hands-on guy, always ready to lend a helping hand to a colleague. Like most sales and marketing guys he is very outgoing, but watch out for his rather wicked sense of humour.

Holder of an MBA from the Norwegian School of Management and fluent in several languages, Gummi has been with the company since the beginning and has played a key role in establishing and developing Industria's operations in new markets.

Prior to joining the company, Gummi joined forces with current Industria CEO Gudjon Mar Gudjonsson to co-found Extrada Ltd., a UK-based software company connecting consumers to digital services in the home. Prior to that, he co-founded ICU, Inc., a software house specialising in industrial control solutions which attracted clients such as McDonalds and Procter & Gamble.

With a background in management consultancy, he has led and participated in business planning and corporate development for several companies, specialising in new projects, turn-arounds and trade sales.