Industria Launches Groundbreaking Zignal 2.0 - a Faster, Friendlier and More Cost Effective IPTV Platform

With a great new UI design, the Zignal 2.0 Digital Entertainment Delivery Platform ensures a great user experience

London, 12 Mar 2008 —  

IPTV World Forum - Industria, a leading IPTV solutions provider, today announced the launch of Zignal 2.0, a groundbreaking and unprecedented IPTV middleware platform, designed to bridge the gap between the TV user's expectations and the solutions currently available in the IPTV marketplace.

"With our new technology we wanted the user experience to include an intuitive userinterface and instant system feedback," says Yngvi Gudmundsson, VP Product Development at Industria. "This has been the guiding light during the design and development phase of Zignal 2.0."

The Zignal 2.0 user interface uses device agnostic technology, providing the fastest technology available for set-top boxes, PCs and mobile phones. Already deployed on all three screens, Zignal makes the best use of its small memory-footprint, while maintaining a user interface which meets user expectations.

"We want to lead a transformation in the IPTV industry," says Stefan Baxter CTO, Industria. "Before, the technology just wouldn't allow for such a feature-rich user interface to be built, while maintaining a reasonable user experience. Today, with the advent of better rendering technologies and through the use of open standards, we are able to offer Zignal 2.0 as the user interface of choice for any display driven device using rendering technologies like SVG, Flash, Silverlight and HTML."

Fully extendable

Based on a modular design, Zignal 2.0 consists of a new application framework allowing dynamic extension and module loading. It also supports widgets, enabling users to easily select new features and services. The new frameworkalso offers connection to home automation services and content discovery through the DLNA/UPnP interoperability technology. Zignal 2.0 also allows operators to provide their services to a range of user-devices from a single server.

Third party developers are now able to develop extensions to the system,using the Zignal SDK. These can than be deployed to a single user, specificnetwork zones or the whole customer base.

Building business value

With Zignal 2.0, easy customization of user interface functionality and appearance allows service providers to enhance their brand building. Furthermore, Zignal supports Virtual Operators, where service providers can operate more than one type of service on the same network. This means that Virtual Operators can re-purpose content and services to deliver different user experience and content over different networks to any user device, all from the same robust server.

Zignal comes well tied into the eco-space, with applications from many ofthe leading solution providers pre-integrated with the system.

About Industria

Industria’s mission is to make the TV viewing experience better for people. Zignal™, is Industria’s flagship product for realizing this mission. Zignal is an innovative software solution, which brings the full array of broadband TV services to the consumer. Through its company subsidiaries, Industria offers its customers project management and network services called Digital Living™, in order to build network infrastructure to achieve an advanced TV experience. Industria sells its products and services from the company online infrastructure to the global marketplace of service providers of all sizes. Customers are entertainment and telecommunication service providers, TV and cable operators, consumer electronics producers and real-estate developers. Industria was named by global monthly CNBC European Business as one of Europe’s Top 50 innovators in 2007 and was a winner of a 2006 Red Herring 100 Europe award. Industria, along with its customer FreeWire in the U.K., received the 2007 “best project by a newcomer” award by Global Telecoms Business, a Euromoney publication.

For further information on Industria, visit www.industria.com.

Media contact

Corporate Communications
media@industria.com

+354 559 2000

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