Content

User Generated Content

User-generated content (UGC) refers to online content that is produced by users through various mediums, including text, audio and video. Different end-user devices can be used for this purpose,such as multimedia mobile phones and digital cameras connected to personal computers. People around the world are participating in this new adventure that allows everyone to express their opinions, share experiences, and build up online societies.

No one can foresee where this adventure will take us, but it's evident that what we’ve seen in only a short period of time is just the beginning.

Websites such as YouTube, Facebook, MySpace and Wikipedia are good examples of societies where user-generated content isdistributed with good success.

Industria is now offering its customersof the Zignal platform a strategy and a technical framework to capitalize on this opportunity with the Industria Community Server.

Industria UGC Service for Zignal

The Industria UGC Service for Zignal is afeature-rich software suite that integrates with the Zignal Enterprise Server. The solution enables users to upload, view, and share their own content from an open website and make the content available within the Service Provider's media contentlibrary offering.

Simple to use, the Industria UGC Service allows users to access, control, search, and view content created by themselves and others, and is not only accessible via a standard webbrowers but also by various consumer devices with internet and videocapabilities, such as 3G mobile phones.

Produce

Users produce their own video content andthen upload the content through a web interface, in a standard web browser, tothe operator's Industria UGC Service.

Once content is uploaded, users can markit for easy retrieval by themselves and others, using the following functions.

  • Set tags
  • Select category
  • Write a description
  • Assign access rights

Publish

The Industria UGC Service supportsa variety of formats for different platforms.

  • Web: Flash Video
  • Mobile: 3GPP
  • IPTV: MPEG2/4, H.264

The server also includes an Embed Clipfeature for embedding clips onto other pages.

Collaborative Filtering

A novel feature of the Industria UGC Service is the Collaborative Filtering system, which provides the user with recommendations for othermaterial based on the content that is being viewed at any given time.

Based on an innovative system of userprofiling, this powerful tool enables operators to tap directly into additionalrevenue streams, such as targeted marketing and content sales, while generatingincreased levels of user interest and potential site traffic.

Manage

Among the most critical issues facingoperators hosting user-generated content are access control and how to preventundesirable material being uploaded or distributed.

To help meet these needs, the Industria UGC Service incorporates a powerful Rule Engine that enables operators tocontrol the nature of material housed on their networks and the level of accesspermitted to it.

Designed as a tool for operators andusers alike, the Industria UGC Service provides a high level of accesscontrol for both groups defined by a number of parameters.

Operator Access Control

  • Limit or define access levels for each user or user group
  • Define user groups
  • Assign editorial rights, allowing access only to predefined areas
  • Tag content to clearly show its nature
  • Define publisher exceptions, providing automatic exclusion of potentially harmful content

User Access Control

  • Create own user groups
  • Flag content as inappropriate for publishing
  • Send invitations to others to view content
  • Create bookmarks
  • Rate and rank content produced by the user as well as others

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